Emanuel Haldeman-Julius : Pocket Series and the Little Blue Books

Resources for Collectors: Haldeman-Julius' Enterprise - In His Own Words

A collection of works written by Emanuel Haldeman-Julius himself, and lovingly reproduced by us. These articles provide in-depth insight into the day-to-day efforts of his publishing enterprise, and reveal important details regarding the Little Blue Books certain to interest and assist collectors.

The Hospital: How Little Blue Books Are Given New Zest by New Titles

Reproduced from The First Hundred Million. A fascinating look at the practice and impact of retitling books to increase sales, or meet the requirements of advertising constraints.

The Morgue: What Happens to the "Failures" Among the Little Blue Books

Reproduced from The First Hundred Million. An insightful study of the Little Blue Books that couldn't sell the 10,000 copies a year required to make their mass production profitable.

Little Blue Books: How the idea was conceived

Reproduced from Questions & Answers, 2nd series, 1935. While much of this material has been covered in other works, it's nonetheless a tidy and succient summary of some important autobiographic and historic information.

Was Haldeman-Julius a bitter millionaire?

Reproduced from Questions & Answers, 4th series, 1936. E. Haldeman-Julius challenges ideas about his wealth, and reveals interesting details about the Little Blue Book publishing plant in the process.

Little Blue Book agents outside Girard

Reproduced from Questions & Answers, 9th series, 1937. E. Haldeman-Julius mentions Little Blue Book agencies in some foreign countries, and how one was to go about becoming a Little Blue Book agent.

Little Blue Books and the Great Depression

Reproduced from Questions & Answers, 16th series, 1939. E. Haldeman-Julius discusses the impact of the Great Depression on his publishing enterprise and how the company survived.

Custom Printing of Pamphlets

Reproduced from Questions & Answers, 16th series, 1939. Brings to light some interesting tidbits of information for collectors and historians, most notably the names of the various tradespeople employed at the Haldeman-Julius factory, and the insights into content guidelines and associated costs for a variety of pamphlet formats.